10 Reasons to Organise a Conference, Seminar or Workshop

There are many reasons and motivations to plan an event. Here are 10 top reasons to organise a conference, seminar or workshop.

If you are thinking of hosting an event but are unsure if you should go for it, here are some good reasons you should consider it.

1. To share learning and best practice from thought leaders and experts.

Many conferences happen because of a desire to share learning and best practice on a particular subject or topic. Conferences are often gatherings of like-minded people who want to advance themselves or their industry.





2. To engage with like-minded people with shared interests.

Conferences are a fantastic opportunity to bring together those with a shared vision or passion. The face to face connections made is often cited as the strongest motivation to attend an event. 

generating ideas post it notes

3. To inspire and generate ideas and new thinking.

Bouncing ideas off your peers can be a very fruitful way to generate different ideas and thinking or to find a different solution to a problem. Conferences are a great way to see things from a new perspective.

expert speaking at a conference

4. To be recognised as an expert in your field.

Conferences, workshops and seminars often gather the top thought-leaders to speak. It is a great opportunity for recognition in your industry or niche.

5. To form new partnerships and business relationships.

Many conferences have been built on the opportunity for business relationships to grow. Web Summit grew massively, largely because of their app which matched startups with business investors, giving a compelling and lucrative reason to attend the conference. 

visual minutes graphic facilitator

6. To get results and disseminate messages face to face in a cost-effective way.

If you want a message to resonate, meeting face to face can be the most cost-effective way to get results. Hosting a webinar or virtual meeting might be convenient but it is often the personal connection that brings about the greatest results. 

7. To provoke action and collectively bring about change.

A strong objective for many conferences is to bring about behaviour change. If attendees don’t make a change as a direct result of the conference, has it been successful?

Business networking events organised by Events Northern Ltd

8. To network and meet new people and organisations.

Although many attendees groan at the mention of networking, it can also be a big motivation and positive reason to attend an event. A conference where you meet new people and have interesting conversations will be remembered more favourably than an event where you didn’t connect and have meaningful conversations. 

9. To encourage positive PR and media coverage.

A conference can be a great way to attract press interest, particularly if it is presenting new research or challenging and topical issues. Don’t overlook issuing a press release in the lead up to or immediately after the event.

reasons to hold a conference

10. To celebrate achievements.

Conferences can also be a way to celebrate achievements and to reward individuals. A conference doesn’t need to follow a traditional lecture format, it can use different room layouts and delivery methods. 


There are many motivations for organising a conference, seminar or workshop. Here are just 10 reasons for starters.

Why do you think organising conferences, workshops and seminars is important? We would love to hear your thoughts in the comments box below!

If you need help organising a conference, workshop or seminar but are unsure where to start you should have a no-obligation chat with Events Northern Ltd. We can help you to get the right results and return on investment you are looking for.


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  • Jan-Jaap In der Maur
    Posted 12th June 2014 3:04 pm 1Likes

    Sorry to completely disagree with you on this post. This is a great list, but none of them are reasons to organise a meeting. They are all means to an end and/or boundary condition for an event to be succesfull.
    The ONLY reason (in my view, so open for discussion) for a meeting is contributing in whatever way to the ‘raison d’etre’ of the meeting owner/attendees. The only reason therefor is ROI: a measurable result. And a result is only measurable, if you go for (change in) behavior.
    Your list are all simply ioptions in influencing people into the wanted behaviour, and therefor just mean to an end.


    • Events Northern Ltd
      Posted 12th June 2014 9:39 pm 1Likes

      Hi JJ
      Thanks for commenting on the post.
      I agree that meetings and conferences create value by influencing the behaviour of participants – this is the basic principal of ROI. HOWEVER very rarely does a client approach us and state “I want to organise a conference to change peoples behaviour.” Generally when a client is asked about the motivations for holding a meeting, workshop or conference they will mention one or several of the reasons outlined in my post. It is then up to the Event Manager to discuss with the client and determine the real objectives (n.b. the desired change in behaviour) and these objectives are of course what the success of the event is evaluated against.
      Looking forward to your further thoughts!
      Do you blog yourself?

      • Jan-Jaap In der Maur
        Posted 13th June 2014 9:00 am 1Likes

        Ah. If you put it that way, we agree: these are the most common reasons for event-owners to organise. And yes: there is a big part to be played by the Event Manager/Meeting Designer and Moderator to translate into real result.
        I feel a succesful meeting (ROI) Always means: objectives x meeting design x moderation = 100%
        Leave out any of these in the equasion, your result will be 0%. Do anyone of them incompletely, you will end up with an effectivity loss from 10 – 90%
        Looking at the three, my impression is that they should compare as 10 (objectives) to 5 (meeting design) to 2 (moderation). So 10 x 5 x 2 = 100%.
        What do you think?
        And yes,I blog myself. Up till now only in Dutch, but since my agency is rapidly expanding to the rest of the world, I should start in English too.
        If you’re interested, take a look at http://www.mastersinmoderation.com or http://www.masteringmoderation.com (training)

        • Events Northern Ltd
          Posted 13th June 2014 8:52 pm 1Likes

          Hi JJ
          Great we agree!
          I like your formula for a successful meeting and I agree that objectives, meeting design/event management and moderation/facilitation are the key ingredients to success. I have never thought of it scientifically in terms of an exact equation but I think this could be spot on! Thank you for sharing.
          It sounds like you truly understand the mechanics of events and maximizing event ROI is vital for both me as an event manager and you as a facilitator. Your course sounds really interesting too. Lets stay in touch!
          Warm wishes

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