There are many reasons and motivations to plan an event. Here are 10 top reasons to organise a conference, seminar or workshop.
If you are thinking of hosting an event but are unsure if you should go for it, here are some good reasons you should consider it.
1. To share learning and best practice from thought leaders and experts.
Many conferences happen because of a desire to share learning and best practice on a particular subject or topic. Conferences are often gatherings of like-minded people who want to advance themselves or their industry.
2. To engage with like-minded people with shared interests.
Conferences are a fantastic opportunity to bring together those with a shared vision or passion. The face to face connections made is often cited as the strongest motivation to attend an event.
3. To inspire and generate ideas and new thinking.
Bouncing ideas off your peers can be a very fruitful way to generate different ideas and thinking or to find a different solution to a problem. Conferences are a great way to see things from a new perspective.
4. To be recognised as an expert in your field.
Conferences, workshops and seminars often gather the top thought-leaders to speak. It is a great opportunity for recognition in your industry or niche.
5. To form new partnerships and business relationships.
Many conferences have been built on the opportunity for business relationships to grow. Web Summit grew massively, largely because of their app which matched startups with business investors, giving a compelling and lucrative reason to attend the conference.
6. To get results and disseminate messages face to face in a cost-effective way.
If you want a message to resonate, meeting face to face can be the most cost-effective way to get results. Hosting a webinar or virtual meeting might be convenient but it is often the personal connection that brings about the greatest results.
7. To provoke action and collectively bring about change.
A strong objective for many conferences is to bring about behaviour change. If attendees don’t make a change as a direct result of the conference, has it been successful?
8. To network and meet new people and organisations.
Although many attendees groan at the mention of networking, it can also be a big motivation and positive reason to attend an event. A conference where you meet new people and have interesting conversations will be remembered more favourably than an event where you didn’t connect and have meaningful conversations.
9. To encourage positive PR and media coverage.
A conference can be a great way to attract press interest, particularly if it is presenting new research or challenging and topical issues. Don’t overlook issuing a press release in the lead up to or immediately after the event.
10. To celebrate achievements.
Conferences can also be a way to celebrate achievements and to reward individuals. A conference doesn’t need to follow a traditional lecture format, it can use different room layouts and delivery methods.
There are many motivations for organising a conference, seminar or workshop. Here are just 10 reasons for starters.
Why do you think organising conferences, workshops and seminars is important? We would love to hear your thoughts in the comments box below!
If you need help organising a conference, workshop or seminar but are unsure where to start you should have a no-obligation chat with Events Northern Ltd. We can help you to get the right results and return on investment you are looking for.