On 26th November 2013 I will be speaking at Social Media for Women 2013 (#SM4W13), in Preston, Lancashire. Everyone, male and female, can attend the conference but the line up of speakers are all female.
A recent survey conducted in the UK found that a greater proportion of women are using social media than men. It was also found that women who use social media, tend to be more influential both online and offline. However, the majority of speakers in this area tend to be men so #SM4W13 is taking a brave stand and reversing the trend!
The aim of The Social Media for Women Conference is to inspire and support more people (male or female!) to feel confident in using social media and take their social media skills to a higher level. It also aims to highlight some of the inspirational women, already working with social media in a professional capacity and provide inspiration to those who would like to start their own businesses, take on more senior roles, or just be able to gain skills to support others within their communities.
The conference organisers, Liz Hardwick (www.DigiEnable.co.uk) and Jane Binnion (www.janessocialmedia.co.uk) are fantastic role models and would like to see more women speaking at professional industry conferences. They see this as the first step to recognising and promoting female speakers, but more importantly based on their level of expertise and not their gender.
Between you and me I am really excited to be presenting, rather than organising and ensuring everything goes smoothly behind the scenes for a change! i can’t wait to sit in the audience and immerse myself with all things social media.
I am running a workshop at #SM4W13 entitled Social Media in 10 Minutes a Day. I am passionate about the potential benefits and return from social media but as MD of Events Northern Ltd and Director of Advanced Event Solutions Ltd life is busy! As much as I enjoy social media I know how much of a time sapper it can be and how vital it is to stay focused to ensure it is manageable for small businesses. With this in mind back in May 2012 I created a blog post which triggered my invitation to speak at the event (follow this link to read the earlier post): Social Media in 10 Minutes a Day.
My social media journey has continued further since that original blog post but I still firmly believe that the key to social media is little and often. In the workshop I will be sharing my top tips for how to look after your social media presence in manageable chunks, which i believe is viable even within the busiest of work and life schedules!
I am really looking forward to presenting at the event and learning from the fantastic speakers and varied programme and topics on offer. I think there are still a few tickets left so if you want to find out more or book a place go to: http://socialmediaforwomen.co.uk
What are your top time saving tips for social media? What are the essential social media tasks you carry out every day? I would welcome your comments below.