Conferences IT Strategy Briefing by IT Lab

IT Strategy Briefing 2017 - 2018

IT Lab is a national award-winning IT support and technology services provider delivering outsourcing, cloud, application and consultancy services with headquarters in London and Manchester.
Since 2017 we have worked with IT Lab on their annual IT Strategy Briefing.



McLaren Technology Centre, Woking


Invite existing clients and C-Suite prospects to delve into current IT issues facing small and medium sized organisations.

Formally launch the Adaptive Technology Model white paper in 2017.

Revisit the Adaptive Technology Model in 2018 and see it in action with current client case studies.


The IT Strategy Briefing is the annual flagship event in IT Lab’s calendar. ITSB17, was described by Peter Sweetbaum, IT Lab CEO as ‘the most dynamic event yet, and we were delighted to team up with Events Northern Ltd again for ITSB18.

Hosted in the prestigious McLaren Technology Centre, Surrey, the thought leadership event is attended by business leaders and technologists representing over 140 organisations and 20 industry sectors.

The 2017 event was hosted by Suzi Perry, best known for her work in the Formula 1 and IT sectors, while 2018 saw Paralympic athlete Stef Reid take over hosting duties.

Key partners at the past two events have included Microsoft, Content and Code, Egnyte, Mimecast, Duo, and BAE Systems, amongst others.

Each year, the programme includes keynote presentations from industry experts and panel discussions with interactive audience Q&A. 2017 marked the formal launch of the innovative white paper showcasing an Adaptive Technology Model, while the 2018 event revisited this model and saw it in action with existing IT Lab clients presenting their own experiences and case studies.