Is Liverpool the UK’s friendliest city? We think that it could be, and perhaps these recent awards prove it? Liverpool is a great events destination, with lots of fantastic venues. Here are a few reasons why you should consider it for your next event.
Readers of Conde Nast Traveller voted Liverpool “the UKs most friendliest city” for the second year running and also recognised it as a place that offers best value for money. The 2011 awards also maintained Liverpool’s position as the 4th Favourite UK City for the second successive year, ranking only behind London, Edinburgh and Bath.
A few weeks later readers of Group Leisure magazine named Liverpool the “best UK city.” Travel industry professionals’ voted Liverpool their favourite place ahead of Cardiff, London and York.
Liverpool has benefited from major investment in recent years, resulting in new attractions, hotels and events which, together with a rich culture and heritage, play a vital part in attracting first time visitors and encouraging others to return.
Chief Executive of The Mersey Partnership, Lorraine Rogers commented: “This is a fantastic acknowledgement for Liverpool. Anecdotally Liverpool is often known for its friendly welcome and the warmth of its people – but for this to be officially recognised by readers of one of the leading and most discerning travel magazines for the second year running is a major accolade for the destination. This is a tribute to the taxi drivers, tour guides, hoteliers and everyone who works in the Visitor Economy.”
“We have a great range of world-class venues, attractions, and hotels which appeal to leisure and business visitors and this asset combined with the warmth of the people and the welcome we give visitors which encourages them to spread the word about what a great time they’ve had. The people of Liverpool are one of our important assets and this award is a very special endorsement.”
“The city has a strong appeal to all types of groups; international visitors on their first trip
to Britain attracted by our Beatles links; UK groups wanting to see our cultural attractions and spectacular Waterfront – part of the Unesco World Heritage Site – and those looking for fantastic shopping at Liverpool One followed by the legendary nightlife.”
The Value of Liverpool’s Visitor Economy
Liverpool City Region’s Visitor Economy currently generates visitor spend of £2.8billion and is estimated to support approximately 41,000 jobs a year.
Rob Yandell, editor of Group Leisure, added: “The group travel market is still incredibly strong. Our readership of active group travel organisers has a tough job ensuring everything they plan runs smoothly so it is particularly interesting to see who, what and where they think is the best.”
Events Northern Ltd love holding events in Liverpool and can confirm that it certainly offers a warm welcome and is a fantastic destination for those attending events in the city.
Would you agree that the Liverpool welcome is friendlier than other UK cities? What sets the “Liverpudlian” welcome above all others in your opinion? Let us know in the comments below.